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In the world of branding and design, colour isn’t just decoration — it’s communication. The right colour palette can attract your ideal audience, shape your brand’s personality, and even influence consumer behaviour.
At Creative Studio 24, we believe that every colour tells a story. In this blog, we’ll break down how colour psychology works in branding and how you can choose the perfect palette for your business.
What is Colour Psychology in Branding?
Colour psychology is the study of how colours influence human thoughts, emotions, and actions.
When it comes to branding, colours can:
- Trigger emotional responses
- Create brand recognition
- Communicate values and tone
- Influence buying decisions
Think about it, when you see red, you might think of energy or urgency. Blue often feels calming and trustworthy. These associations are powerful, and top brands use them intentionally.
Why Colour Choice Matters for Your Brand
Colour isn’t just aesthetic — it’s strategic.
- First impressions happen in 7 seconds, and colour plays a huge role.
- Studies show that up to 90% of snap judgments about products are based on colour alone.
- Consistent brand colours increase recognition by up to 80%.
When you choose the right palette, you create instant connection and memorability.
Common Brand Colours & What They Say
Here’s a quick breakdown of popular brand colours and the emotions they typically evoke:
| Colour | Emotion/Meaning | Commonly Used By |
| Red | Passion, urgency, energy | Food brands, sales platforms |
| Blue | Trust, calm, professionalism | Banks, tech companies, healthcare |
| Green | Nature, health, growth | Eco brands, wellness, finance |
| Yellow | Optimism, happiness, attention | Retail, food, entertainment |
| Purple | Creativity, luxury, mystery | Beauty, spirituality, premium brands |
| Black | Sophistication, power, elegance | Fashion, luxury, tech |
| Orange | Enthusiasm, friendliness, action | Kids brands, startups |
| White | Simplicity, purity, modernity | Minimalist, healthcare, tech |
Remember: it’s not just the colour, but also the tone and saturation that matter. A pastel pink feels different from hot pink. Navy blue says something else than sky blue.
How to Choose the Right Brand Colour Palette
Here are 5 steps we use at Creative Studio 24 to help brands choose the perfect colours:
1. Know Your Brand Personality
Is your brand playful or professional? Bold or minimalist? Luxury or budget-friendly?
Your colour palette should reflect your brand’s tone and values.
2. Understand Your Audience
Different colours appeal to different demographics. For example, younger audiences may gravitate toward bright, energetic colours, while mature audiences prefer calm, classic tones.
3. Check the Competition
What colours are your competitors using? Stand out but stay relevant. You want to differentiate while staying within your industry’s language.
4. Choose a Core + Supporting Colours
We recommend:
- 1 primary colour (your brand anchor)
- 1–2 secondary colours (for flexibility)
- 1 accent colour (for calls-to-action or highlights)
- 1–2 neutrals (like white, black, or grey for balance)
5. Test in Real Use
Once you pick your palette, test it across different formats — website, packaging, social media, merchandise.
Colours can behave differently on screens and in print.
Final Thoughts
Colours aren’t just visual, they are emotional, strategic, and deeply psychological.
When you choose the right palette, you’re not just picking pretty shades —
you’re building emotional bridges with your audience.
At Creative Studio 24, we specialize in crafting memorable, strategic brand identities, with custom colour palettes that reflect who you are and attract who you serve.