Optimizing Product Images: A Simple Guide for Amazon used for your product listing is an influencing factor to sales when selling on Amazon. There is always the potential to further optimize sales by improving the product images of your listings thereby getting more clicks and in turn sales. Below is a quick primer on how to improve your product images for Amazon to guarantee that your listings present the products in their best light.
Table of Contents
Optimizing Product Images: Use High-Resolution Images
According to Amazon, the recommended size of the image should however be at least 1000 pixels on the longest side. Picture quality and image resolution provide customers with close up view of products to ensure that they comfortably order the products. The cleaner and sharper the picture that you have in your mind the better the reflection of your product quality.
Optimizing Product Images: Follow guidelines relating to the use of images on Amazon
That’s why to prevent your listings from being removed or flagged, you should meet all of the Requirements for Product Images listed by Amazon. The specialist should state that the main product image should be shot against a white background while the product should take at least 85% of the picture resurrect. There should be no logos, text, or watermarks in the main picture you’re trying to promote.
Optimizing Product Images: Show Multiple Angles
Use multiple photos so the viewers can see all the edges and perspectives of your product. This renders the customer with complete surround view of the item to help him/her in imagining how the item may fit into his/her life. As a result, it is also important to note that creating a real-world association of a product to the viewers can be useful to showcase one’s product in use.
Optimizing Product Images: Highlight Key Features
The additional images should help to draw the users’ attention to some of the compelling advantages that can be obtained from the regular usage of the peculiar product. For instance, when cars are being sold, additional appropriate and detailed pictures demonstrating such specific area should be taken such as buttons; compartments and other controls on the particular kitchen appliance.
Optimizing Product Images: Use Lifestyle Images
Integrate lifestyle images in which your product is utilized. These images make the buyer conceive himself or herself using the product and this forms part of the buying process. For instance when selling a backpack, make a video on how it can be used during school, hiking or by the beach.
Optimizing Product Images: Optimize for Mobile
Most of the shopping on Amazon is done through the mobile application, so it is crucial to design the images that will be as good-looking on a small screen as they are on a large one. Ensure that all the cores are easily identifiable regardless of the specific device that is being used and that your images are sharp.
Conclusion
This is one of the most crucial aspects to consider when it comes to improving the performance of your product on Amazon. If you are ready to elevate your Amazon listings, then you should get in touch with Creative Studio 24 if you need high-quality product photography, as well as image enhancement solutions. We are here to assist you on how you can give your products the extra edge that they need, to appeal to consumers right away.